The Lifecycle Stage of Email Marketing and How to Measure Its Effectiveness

 According to statistics, the least reliable marketing metrics are unsubscribe rates and open rates. So, what metrics should you base your email marketing effectiveness on? First of all, check the open rate on your email marketing landing pages. You want a high open rate to know that your emails are getting opened even if it's not a subject you're targeting. A low open rate would mean that your emails are getting unsubscribed fast. 

Another important metric is ROI. "Return on Investment" is another popular buzz word in the Internet marketing world. But what does this term mean? Return on investments (ROI) is money spent on a particular activity or purchase minus money spent or earned from that activity. So in an email marketing effectiveness standpoint, you need to track how many times your emails were opened and the number of times they were clicked. This will tell you whether the emails produced sales or not.  

The digital metrics also come into play when talking about email marketing effectiveness. Digital metrics can be thought of as the results of the action. These include open rates, click-through rates, bounces and unsubscribe rates. This shows the effectiveness of the email marketing campaign. 

Now, let's talk about the digital channels. For email marketing effectiveness, marketers must pay attention to the delivery channels. How do you know what's working and what's not? You should look at how the emails are delivered from the marketer's end. If the email is delivered through an auto responder, this tells you that the email was delivered properly and the subscribers are actually interested in the offer.

However, if the emails are delivered manually through the auto responder or through a spam folder, then you know that the subscribers aren't interested. Digital metrics will tell you whether or not the emails were delivered or not. The analytics will also tell you how many times the emails were opened and how often they were clicked on. Once you have this information, you'll be able to improve your email marketing effectiveness.

 
Let's say that the opening rate is relatively low for your emails. You may want to test to see whether there is a correlation between frequency of opening and the click-through rate. This is called for in any marketing channels and will greatly impact your email marketing effectiveness. A great example would be affiliate marketing channels such as ClickBank. Each sale comes with a tracking link and if your conversion rate doesn't improve, then you need to reassess the effectiveness of your emails.

Now that we have determined whether the emails were opened, read and clicked on, we also want to determine an indicator of the effectiveness of the campaign. What is the ROI? The return on investment, or the amount of money that you made back on the investment in your email marketing effectiveness campaigns. The return is measured once per quarter and can vary depending on the channel you are using and the competition you are facing. Be sure to track your campaigns and make your ROI available.

Lastly, we want to know how easy it was to deliver the messages and whether or not the emailswere delivered consistently. In the past, it was difficult to deliver email messages because of their large size and delivery time would depend on the type of server you were using. There are new technologies today that allow for a compact email marketing strategy that can deliver messages quickly and easily. These technologies will greatly increase your ability to track and measure the results of your email campaigns.

These are the basics of measuring the success of your campaigns and you should always keep track of how effective you are. Your ability to stay compliant and the GDI Printer Flex and Spam Prevention Solutions offered by GDI ensure that emails are delivered and received by the intended recipients. In addition, you are held accountable for the accuracy and compliance with email regulations set forth by the US CAN SPAM act and other relevant government agencies.  

As you are now aware of the tools and methods you can use to increase your email list, it is important to remember that personalization of the message is important to increase the chances of conversions. It is imperative that you add your unique flair to the messages that you send out. With this personalized flair comes a higher likelihood of getting your messages opened and read. In order to increase the likelihood of getting your prospects opened and read, send emails to your list based on what your target audience wants to see. If you send out a bunch of marketing emails to the same general subjects and offers, you will find that a lot of prospects will have already seen or heard about these products and services. 

At this stage in your email marketing campaign, it is also important that you have a very clear roadmap for your journey so that all customers and prospects will see the progress you have made. You can use a tracking tool like Optin Revolver to keep track of the number of contacts and subscribers added each day as well as the revenue generated. This helps you see where you are currently at and gauge whether your efforts are yielding positive results. You can then set goals for yourself and work hard to achieve them. This is the lifecycle stage of an email marketing campaign and the measurements you need to use to determine where you are at.